Why R-ring / Why detach

The Impact of Shoe Waste

Do you ever think about the impact your shoes have on the environment? In 2021, the world produced 22 billion pairs of shoes, each made from 15-20 materials. With so many shoes being produced and discarded, it's important to consider the environmental impact and what we can do to reduce it. It's a shocking statistic, but the amount of shoes ending up in landfills or being incinerated each year is equivalent to 13.5 Huff Pyramids, which is enough to cover the entire New York Central Park to a depth of 10 meters. Landfills release damaging microplastics into soil and water, and burning shoes contributes to air pollution.

The Solution: R-ring for Fully Recycle

Donating shoes for reuse is a great idea, but the reality is that most donated shoes will still end up in landfills. The solution is simple – fully recyclable shoes! By designing shoes that can be disassembled and fully recycled, we can reduce the waste generated by the industry and protect our environment.Introducing the world's first R-ring, designed to make shoe recycling effortless. The R-ring separates the sole and upper of shoes, allowing for proper recycling and biodegradation of each component. With this innovative solution, we are leading the way in promoting sustainability and taking a step towards a better future.